About [ Signal ]

We’re Signal, a personal branding platform for professionals, powered by expert writers.

There’s a lot of noise on social media. And building an audience takes quality content, consistency, and a  lot of time—something busy leaders don’t have.

We work with clients to plant flags in their ideas—building audiences and businesses along the way.

How it [ works ]

No sales calls (unless you want one). Just a few
questions to see if Signal is the right fit for your
goals on social media.

Once you're off the waiting list, the system is simple.

1
Nail your niche

Our onboarding uncovers your niche, and ties business goals to tone, style, and strategy.

2
Curated feeds + prompts

Build a newsfeed and answer prompts, so your team can turn your insights  into great content.

3
Reports + analysis

Monthly reports that track progress, growth, and trends to inform future strategy.

Make your [ stories work ] for you.

Let’s be honest: a lot of content out there sounds the same. To cut through the noise, we start with the stuff that’s uniquely yours: your insights, your stories, your photos, and most of all, your expertise. No cookie-cutter content here.

Let's chat
Who is Signal for?
Our approach has been successful across lots of verticals, but Signal works best for creators, founders, entrepreneurs, and service-based business operators. Whether you’re looking to convert your old content into social-friendly posts, attract new clients, find investors, or raise your company’s profile, Signal can help.(And if we don’t feel like we can bring you value, trust: we’ll tell you.)
What’s it like working with a ghostwriter?
A lot of ghostwriting services require time-consuming meetings, rounds of edits, and generally a lot of babysitting. We think that defeats the purpose of hiring a ghost in the first place.

At Signal, you share your insights on your schedule, using our proprietary prompting system. Then, we turn those insights into content that actually moves the needle. This system reduces back and forth, and might even make you wonder: “wait…did I write this?”

So what’s it like? Honestly, pretty fun.
What type of content does Signal support?
Our clients are primarily focused on LinkedIn and Twitter. We’re open to chatting about one-offs elsewhere—one pagers, vision statements, even pitch decks—but social posts are our bread and butter.
Do you use ChatGPT or other AI writing tools?
In our opinion, AI is great for brainstorming, synthesizing, and polishing. But for top professionals and creators, AI just won’t cut it. Your business isn’t just a remix of ideas that already exist, and your content shouldn’t be either.
What type of content does Signal support?
Our lips = zipped. We might ask you if you’re comfortable sharing testimonials, content, or your company down the line, but we take the utmost care when it comes to client privacy.